Heartburn or GERD can Kill

Heartburn is a common annoyance. The busy lifestyle, quick meals, fatty or spicy foods all contribute to the occasional need of a chewable pain reliever. The acceptance of heartburn as an inconvenient, but natural, part of the daily grind can blind you to the warning that a severe heartburn symptom can bring.

Heartburn as a Disorder

Heartburn can be a symptom as well as a disorder. Simple heartburn or GERD can be controlled and dealt with. However, heartburn can signal the presence of a much more serious problem. If it’s heartburn, you will have a burning sensation in the chest usually after eating. There may be a spread of the burning to the throat, sometimes accompanied by a bad taste, difficulty in swallowing, belching, coughing, hoarseness and/or wheezing.

It can become worse by lying down or bending over or by eating. Relief can come from an antacid. While the more severe heartburn symptoms may be mistaken for a heart attack, simple heartburn is usually not made worse by exercise. If there is any concern that the pain may signal a heart attack, get help quickly.

Saturday, June 13, 2009

Why You Shouldn't Count Out Your Current Health Club Members When Successfully Marketing Your Health Club to New Members

By Curtis Mock

It is easy to become obsessed with obtaining as many new members as possible, but in today's competitive health club market, you need to make sure you keep the members you already have. Otherwise they will gladly take their money and their loyalty to one of your competitors.

It's likely you have heard that it is 7 times more expensive to gain a new member than it is to keep an existing member happy. And you really don't have to make them "happy", you simply have to keep them content. The most important thing is to impress them enough that they renew or continue on their roll-over membership. Let's look at that for a moment. Would you rather spend $10,000 for marketing or $70,000 for marketing, if both would generate the same amount of member revenue? Obviously you would rather spend seven times less to get the same results!

That's not to say that collecting new memberships is not important, because it definitely is. But attracting new members should never mean neglecting the members you currently have. It is funny how salespeople are amazingly sweet to guests, but once that guest becomes a member, that salesperson hardly notices them again. Okay, maybe not funny it is actually quite pitiful, considering your members are smart enough to recognize this change in demeanor. Overpromising and under delivering are commonplace in the health club industry these days. It is your mission to make sure this doesn't happen at your fitness center!

What makes your members happy?

Ask each person when they check in at the front desk to fill out a quick survey. Ask both closed-ended questions and open-ended questions, which will allow them to elaborate on what they like and dislike. Question if they have any special requests and be sure to implement them, within reason.

If you are with a prospect and a member requests your assistance, be sure to oblige the member. The prospect will not be upset. Rather, they will notice that your paying members are valued and are taken care of. If you take that extra moment to help your existing member in front of your prospect, you can then use it as a selling feature. "I'm sorry. At least you should feel good that we would drop anything to help one of our members!"

Always pay attention to your members, always say hello and goodbye to everyone, and make it a point every day to get to know a few of your members a little better. Ask how their day is going. Inquire how their family is doing. Introduce them to a new exercise. Have them meet another member with similar interests. Make sure you take care of your existing members and they will do so in return.

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